Every start-up needs a great name.
Here are 15 tips to help you choose a business name that’s right for your new company.
1. Keep it simple
The best business names are short, sweet, and easy to spell. Avoid complicated words or puns that will be difficult for potential customers to remember. To get more ideas you can use name generator for businesses.
2. Make it relevant
Your business name should be reflective of what your company does or sells. This will help customers understand what you do at a glance and make it more likely they’ll remember your name when they need your product or service.
3. Be unique
With so many businesses out there, it’s important to choose a name that sets you apart from the competition. Think about what makes your business unique and use that to inform your name choice.
4. Use keywords
Including keywords in your business name is a great way to make it more searchable and therefore, more visible to potential customers.
5. Keep it regionally appropriate
If you’re targeting a local market, consider including a reference to your city or state in your business name. This will help you show up in search results for people looking for businesses in your area.
6. Avoid using initials
While using initials in your business name can be an effective way to make it shorter and easier to remember, it can also be confusing for customers. If you do go this route, make sure the initials are easy to pronounce and spell.
7. Make it pronounceable
The best business names are those that can be easily pronounced by potential customers. Avoid using made-up words or strings of numbers that will be difficult for people to say.
8. Keep it meaningful
Your business name should be something that has personal meaning to you or reflects the values of your company. This will make it more memorable and help you build a stronger brand identity.
9. Brainstorm with friends and family
When you’re stuck, it can be helpful to brainstorm with friends and family members to get some fresh ideas. Ask them what they think of your current name ideas and see if they have any suggestions of their own.
10. Do a Google search
Before settling on a business name, do a quick Google search to see if it’s already in use. You don’t want to choose a name that’s too similar to another companies, as this could lead to confusion or legal issues down the road.
11. Check the domain availability
Once you’ve narrowed down your list of name ideas, check to see if the corresponding domains are available. It’s important to have a web presence these days, so you’ll want to make sure you can get the matching domain name before making your final decision.
12. Consider your brand identity
Your business name should be reflective of your brand identity. Think about the image you want to project and what kind of feeling you want your customers to have when they hear your name.
13. Get feedback from customers
Once you’ve settled on a few name ideas, try them out on your target audience and see what they think. Ask customers for their honest feedback and make sure the name you choose is one that resonates with them.
14. Test it out
Before making your business name official, test it out in various marketing channels to see how it looks and sounds. Try using it in an ad or social media post and see how people respond. If you get positive feedback, then you know you’re on the right track.
15. Make sure it’s available
Once you’ve found the perfect business name, make sure to check that it’s available to use. You’ll want to do a trademark search to ensure there are no other businesses using a similar name. Once you’ve confirmed it’s available, you can proceed with registering your business and building your brand.
Conclusion:
The perfect business name should be reflective of what your company does or sells, unique, pronounceable, meaningful, and available to use. Brainstorming with friends and family, doing a Google search, and checking for domain availability are all great ways to narrow down your list of name ideas.
