Why Instagram Stories Are Good For Business – Dumpor Your customers want instant information and gratification, and Instagram Stories provides that. Instagram Stories allows you to post a photo or video on Instagram that will only be visible for 24 hours, after which it will be completely gone. Why Instagram Stories Are Good For Business
The concept behind Instagram Stories is that they can be easily shared and since they can only be accessed for 24 hours, people are encouraged to view them quickly. – Hjdh
For businesses, stories have great potential and can be used to promote your business if used correctly. Why Instagram Stories Are Good For Business
Enter a typical day in your work life
A clever way to use Instagram Stories is to simply post videos of your normal daily actions. You can add helpful captions to describe what is happening to your viewers. This works best for companies that have interesting products that can be shown in a photo or video. For example, a restaurant may post a story on its Instagram to create a popular dish that will attract customers. Why Instagram Stories Are Good For Business
Share discounts or special offers
You can use Instagram Stories to offer customers discounts or special offers. Simply announce the discount with an eye-catching image or create a quick promotional video and upload it. Make sure your audience knows that the offer is only valid for 24 hours. This will motivate people to share your Instagram story with as many people as possible.
Show your product in use
Upload photos or videos of your already used product. Many companies are already using this strategy. If you upload a great video, you can really make people want to buy your product.
Celebrate getting work done
If your company wins an award or reaches a milestone, share it with a story. Even a simple video of a team member talking to the camera can really help sell that your company has achieved something. This is a great way to give your business some personality and get customers interested in your business.
How to create Instagram Stories
Click the plus sign in the upper left corner of your Instagram feed. Then tap the circular button that appears at the bottom of the screen to take a picture of your smartphone or hold it down to record a video.
To add a filter, simply swipe left or right and select from the different options available. Click the check mark at the bottom of the screen to add your story. You can choose who can see your story by clicking on the three dots in the lower right corner and selecting “Story settings”.
Keeping your Instagram busy is a good way to build your following. An active account is more interesting than an inactive one. Plus, using Instagram to share all types of content with your audience in many forms is going to be much more interesting to them than if you shared only one type.
Let’s look at some ideas that you can incorporate into your stories to build your following.
1. Show a Day in the Life
A great use of Instagram stories is to take a day and show up a few different times of the day to share what you’re doing as it relates to your audience and your business. For example, if you’re a business coach, you might want to share how you run your own business and team with others.
2. Go Live
Take some time to go live each day even to share just one exciting tidbit of news. When you go live randomly, your audience will get notified if they signed up to be notified. They’ll pay more attention to you and will even be sad if they miss it live, but they’ll also watch the recording if you leave one.
3. Provide a Sneak Peek
Creating a new product or service? Provide a sneak peek about it. Trying out a new software you want to recommend? Do a story about it. The more reasons you can find to show up in stories, the better for your quest to find more followers.
4. Conduct a Poll
Instagram allows you to conduct polls, which is a good way to find out what your audience is thinking. Keep polls short and sweet to avoid any confusion, since these polls aren’t very scientific. If you want accurate results, consider keeping choices limited.
5. Trade Instagram Stories for a Day
If you have a colleague that serves a similar or same audience as you do, you can trade Instagrams for a day. You run their stories, and they run yours. This is a wonderful way to get cross-promotion and more followers.
6. Count Down to Launch
If you have a launch or an event coming up, use Instagram stories to do a countdown for the launch. This is a fun way to get everyone excited about your new offer.
7. Use Stickers and Special Effects
Instagram has ways for you to grab your audience’s attention; use them. Add special effects, use stickers, add great hashtags. Call out the right people. Make yourself known so that you can grab those followers who like you.
When you do share a story, always remember to include a call to action. Your audience will not act (or only very rarely) if you don’t tell them what to do. Each time you make any content, you should know what you want the results to be after your audience views it.
Instagram has more than 700 million monthly active users and its popularity continues to rise as smartphone cameras get better at capturing higher-quality photos and videos. To learn more about this power of social media and making it work for your business, download my free Instagram Marketing Guide at (http://hjdh.in)