A new buzzword has everyone talking about the next generation of the internet and how it puts marketing power directly in your customers’ hands. Web3 ushers in a brand-new era of community marketing, shifting the marketing emphasis away from tech giants and data-driven targeting.
The globe has evolved. How we interact and communicate with one another is entirely different than in the past. And because consumers have changed, businesses must quickly adapt to these changes to survive. Brands cannot continue to operate in the same manner as in the past and expect the same results from customers and markets that have vastly evolved. Web3 is ushering in a new era of digital consumers requiring a shift in how we market and sell to them. In addition to increasing retention and the lifetime value of a loyal customer base, a Web3 approach to customer acquisition will increase the opportunity for businesses to acquire highly qualified leads.
But how do you market in a Web3 manner or position your brand in a Web3 world if your business is not Web3? To stake your claim in a Web3 landscape, we must first comprehend how Web3 is distinct from Web1 and Web2.
What is Web3?
Web2 was exemplified by data-driven, direct-to-customer, targeted advertising, whereas Web3 is characterized by the decentralization of data, artificial intelligence, and tokenized economies. Consumers raised these questions about how brands and tech companies use their data to influence their purchasing behaviors.
Web 1 is best described as the “read-only” version of the Internet, despite being the first version of the World Wide Web. Web pages and content were developed to inform, educate, and bring attention to brands and businesses courageous enough to publish their business on the internet.
- Static pages
- One to many
- HTML frames and tables
- Email marketing and outbound campaigns
Whereas Web 1 took a one-to-many approach to content and online information, Web 2 rapidly adopted a many-to-many strategy for content creation and consumption. They were differentiated by User-Generated Content (UGC), usability, and searchability-optimized content. Web 2 was about the user experience and how to increase a brand’s credibility and improve a customer’s online experience.
- User-generated content
- Read and collaborate on shared content
- Online communities and forums
- Podcasts, blogging, and tagging
- Social Media
With the rise of artificial intelligence and machine learning, which sounds like something from a science fiction film, Web3 is an advanced evolution of web technology that enables users to create, share, and even conduct financial transactions without a centralized platform or authority. From the Metaverse to Non-Fungible Tokens, Cryptocurrency, and Blockchain, Web3 will transition from a centralized server-client infrastructure to a peer-to-peer data network.
- Intelligence Artificial and Machine Learning
- Organic Language Processing (NLP)
- The growth of the Internet of Things (IoT)
- A three-dimensional graphing and rendering of environments to create virtual worlds. Blockchain games, virtual currencies, and non-fungible securities.
Here is an illustration to help illustrate what we are describing.
A centralized financial system governs the Web 2.0 banking system. Both parties must have their information stored in the central banking system. The banks will facilitate the sending and receiving of funds as an intermediary. Web3 enables individuals to conduct financial transactions in a decentralized blockchain, removing the need for a centralized bank intermediary.
The Web3 Marketing Revolution
Web3’s most distinguishing feature is decentralize user data. Customer and marketing data won’t be govern by a centralize server-client infrastructure. Once private corporations like Facebook and Google own and manage customer marketing data, data-driven targeting will affect paid-for marketing. Web3 will revolutionize user-generated content and SEO to improve marketing for users. Web3 offers many opportunities for advertising innovation, helping brands build loyal customer relationships.
Web3 marketing will be characterized by:
- Enhanced human-to-computer communication – (SW)
- Technology for Natural Language Processing (NLP) – Artificial Intelligence (AI)
- Internet of Things makes devices, applications, and communities more accessible (IoT)
- A single server no longer manages decentralized data in a particular location.
Web3 will revolutionize how marketers sell to customers by putting the power of the marketing director in customers’ hands. Following a Web3 marketing strategy, any organization can reach new customers and expand its business. Web3 development company can help you benefit from the Web3 marketing revolution.
In the past, Web 2 required brands to invest their entire marketing budgets in Facebook and Google to run expensive paid marketing and brand awareness campaigns. CPC and PPC campaigns are expensive, have minimal impact, and their credibility is question.
also, Web3 businesses can sell more products with the same marketing budget than paid Web2 campaigns.
So what can marketers expect to see change?
As a result, Referral campaigns, blockchain technology, and NFTs in content creation were once expensive and difficult to implement. Either software and technological advances make Web3 marketing accessible and cost-effective. Web3 helps marketers grow their brands and accelerate product adoption through customer referrals and peer-to-peer data. Web3 revolution creates a fully automated, cost-effective, and risk-free marketing channel, reinforcing why every business should build referral programs.