Indian Toys Industry Overview:

Toys are playthings that help in recreating a sense of shape, shading, surface, taste, and sound in kids as part of their overall development. It plays a significant role in developing a child’s mind by improving their thought process and decision-making ability. It aids in acquiring logical and reasoning skills, boosts the intelligence quotient (IQ), increases motor development, enhances concentration and creativity, and promotes personality and communication skills. Toys are generally made using wood, metal, textiles, polyethylene, polypropylene, ethylene-vinyl acetate (EVA), styrene-derived polymers, and technical plastics like polyamide, polycarbonate, or polymethyl methacrylate. From dolls, balls, and rubber ducky to bicycles, trains, and airplanes, toys cover a wide range of activities.

Market Demand:

The latest report by IMARC Group, titled “Indian Toys Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” offers a comprehensive analysis of the industry, which comprises insights on the Indian Toys Market Research Report. The report also includes competitor and regional analysis, and contemporary advancements in the market. the Indian Toys Market reached a value of US$ 1.35 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 2.73 Billion by 2027, exhibiting a CAGR of 12.6% during 2022-2027.

The Indian market is majorly driven by the benefits offered by toys on children’s cognitive development. In line with this, parents’ increased interest toward green toys and the resurgence of conventional toys are positively influencing the market. Furthermore, the rising popularity of traditional recreational activities among younger generations is creating a positive outlook for the market. Apart from this, numerous companies are actively shifting their product offerings by launching e-stores and retailing products through e-commerce platforms, thus catalyzing the demand for toys. Moreover, the commercialization of movies and cartoon characters and improvements in the content and functionality of toys are propelling the market.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Indian Toys Market Trends:

The acceptance of toys by parents to foster the creative development of their children’s brainpower has favorably influenced the demand for toys. Various educational institutions have begun to use educational toys to improve their teaching approaches and provide learners with a more involved learning experience. Besides this, the rising demand for toy subscription services and tech toys is strengthening the market. Additionally, leading players are introducing innovative toys manufactured using biodegradable polymers like plasticized polyvinyl chloride (PVC). Other factors, including the growing concerns among parents about the social and emotional development of their child, the preference for science, technology, engineering, and mathematics (STEM) toys offered by playschools, and several initiatives undertaken by the government of various countries to introduce toys based on culture, ethos, and local folklore and heroes, are also expected to provide a boost to the product demand.

IndianToys Market 2022-2027 Analysis and Segmentation:

Competitive Landscape with Key Players:

Some of the leading players operating in the market are:

Funskool
Lego
Mattel
Hasbro

Market Breakup by Toy Type:

Plush Toys
Electronic Toys
Games and Puzzles
Construction and Building Toys
Dolls
Ride-Ons
Sports and Outdoor Play Toys
Infant/Pre-school Toys
Activity Toys
Other Toys

Read More: Top Indian Toys Companies in 2022

Market Breakup by Gender:

Unisex Toys
Toys for Girls
Toys for Boys

Market Breakup by Distribution Channel:

Specialty Stores
Super Markets and Hyper Markets
Online
Others

Breakup by Region:

Maharashtra
Tamil Nadu
Karnataka
Gujarat
Delhi
Other States

Key highlights of the Report:

Market Performance (2016-2021)
Market Outlook (2022-2027)
Porter’s Five Forces Analysis
Market Drivers and Success Factors
SWOT Analysis
Value Chain
Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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India Toys Market Share, Size, Demand, and Report 2022-2027