Before committing to an SEO campaign, you must consider how much you are willing to pay for the services. You can choose to pay for the services on an hourly basis or pay a monthly retainer. Regardless of your budget, the work of SEO is generally the same. However, the volume of work and the time needed to measure success will differ. Higher budgets are likely to see results sooner. A good guideline for your budget is to set aside money to cover at least six months of the campaign.
Hourly rates
SEO hourly rates vary across countries. In the United States, SEO services typically cost from $20 to $200 per hour. In other countries, SEO services are significantly more expensive. Many SEO companies also offer retainer plans, which are monthly fees. The rate you pay for a SEO consultant or agency depends on what you want the results to be, and the type of service you need.
If you are looking for SEO services, you may want to pay by the hour, which is a common practice for SEO consultants and freelancers. The price ranges anywhere from $100 to $250 per hour, depending on the skill set of the consultant. Advanced SEO services are usually more expensive.
Monthly retainers
One of the most popular pricing models for SEO services is monthly retainers. These retainer agreements typically lock in the client for a set period of time, usually six months or more. This flexible approach can be beneficial for clients who are in need of ongoing services. Alternatively, monthly retainers can also be a good option for those who plan to discontinue the services at some point.
If you decide to opt for a monthly retainer, you will receive a predictable amount of work each month. The SEO agency or freelancer will work a specified number of hours on your website. Depending on your requirements, monthly retainers may cost anywhere from a thousand to five thousand dollars a month.
Expertise level of the company providing SEO services
The expertise level of the company providing SEO services is one of the key benefits that most companies will look for when working with one. According to a study by B2B ratings and reviews company Clutch, more than one-third of business decision-makers identify expertise as the leading benefit of partnering with a SEO company. The study also found that more than one-fourth of businesses work with digital marketing agencies, and over a fifth (20%) partner with SEO-exclusive agencies.
